Gel-Nimbus Lite 3 Campaign
Creative Director, On-set Art Direction (photo + video)
Photographer: Hana Asano
Location, Bainbridge Island, WA
Lightweight
comfort with a lighter footprint
Product and sustainability campaign content created during a sustainability retreat at IslandWood, an environmental education camp in Washington state. The campaign features real runners and highlights their experiences testing the shoe and learning about sustainability.
Sample digital assets from the global digital toolkit created by my team.