Celebration of Sport Campaign
Creative Director, On-set Art Direction (photo + video)
Director: Christoph Tilley | Photographer: Anne Sophie Soudoplatoff | Production: MXR
Location: Paris, France
Clayton Young: American long distance runner | ASICS Sponsored Athlete
Ed Goddard: Australian long distance runner

Superblast 2 Paris Tech Video
Agency Partner: Wondervision
Creative direction for tech video introducing the new Superblast2 shoe. Our creative challenge was to create a video that feels energized, communicates the key updates of the shoe—fast, responsive, bouncy, cushioned—while maintaining the calm, minimal nature of ASICS Sound mind, sound body visual identity.