Celebration of Sport Campaign

Creative Director, On-set Art Direction (photo + video)
Director: Christoph Tilley | Photographer: Anne Sophie Soudoplatoff | Production: MXR

Location: Paris, France

Clayton Young: American long distance runner | ASICS Sponsored Athlete

Ed Goddard: Australian long distance runner

Superblast 2 Paris Tech Video

Agency Partner: Wondervision

Creative direction for tech video introducing the new Superblast2 shoe. Our creative challenge was to create a video that feels energized, communicates the key updates of the shoe—fast, responsive, bouncy, cushioned—while maintaining the calm, minimal nature of ASICS Sound mind, sound body visual identity.

Campaign Key Visuals

Previous
Previous

Metaspeed Paris Campaign

Next
Next

Gel-Nimbus Lite 3