Autumn/Winter Nagino Collection

Creative Director, On-set Art Direction (photo + video)
Director: Emma Scott | Photographer: Keziah Quarcoo | Production: CPB WMN London

Location: London, England

when she moves, she breathes

A campaign highlighting on the importance of exercise in supporting women’s mental health. The film focuses on breath—rhythmic, powerful, restorative, centering. When she takes time to herself exercise, everything else in her life becomes more clear and focused, the stress and weight she may carry is lifted. The ASICS Nagino collection is designed by women, for women. I led an all female team in the concept development, photo/video execution and digital toolkit creation for this global campaign.

Sample digital assets from the global digital toolkit created by my team.

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Gel-Nimbus Lite 3

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Anniversary Pack