Evergreen Sale Sign Kit

Typography + layout design for an evergreen sale kit for use in retail stores
Illustrator: Laura Daiute

The ask was to create a sale kit that felt seasonless and sophisticated—different from the traditional red sale kit used for more clearance type sales. These were designed to integrate within our monthly windows and store interiors without distracting from the flow and mood of the collection. We used soft neutrals from our brand palette and integrated subtle illustrated graphics with elegant typography.

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Holiday Packaging

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The Insider