Gel-Nimbus 25 Campaign
Creative Director, On-set Art Direction (photo + video)
Director: Emily Mays | Photographer: Josh Galeen | Production: Chisel TV
Location: Australia
Nothing feels better
A global campaign for a revolutionary update to one of ASICS legends, the Gel-Nimbus 25 asks us to imagine running in a shoe designed for true comfort, running distraction free, and unlocking your true potential.
In collaboration with ASICS ACD of copy, Michele Axt, and the team at Chisel TV we developed a campaign told in 3 vignettes with a diverse cast of recreational runners, and ASICS elite athlete, Izzi Batt-Doyle. We tell the story of a shoe that delivers premium comfort so you feel effortless wherever you run. Films are shot as one continuous shot to emphasize the flow state of the runner experiencing the smooth seamless ride of the Gel-Nimbus 25.
Comfort that feels like you can go even further.
Distance Vignette: Flinder’s Ranges, SA AUS
Comfort that feels like you’re running without distractions.
Urban Vignette: Sydney, NSW AUS
Comfort that feels like your pace is effortless.
Athlete Vignette Ft. Izzi Batt-Doyle: Lane Cove, NSW AUS
